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Practice · Museums

Museums and exhibitions: guide visitors with short messages

At the entrance, visitors need directions; in an exhibition room, a short introduction. A screen should support the visit rather than draw attention away from exhibits.

SUISSE-VIDEO · 6 October 2026 · 2-minute read

Choose a purpose for each location

Reception can show an overview, room map and current events. Outside an exhibition, a brief introduction can explain its theme and route. Choose what is needed here; one long shared loop is not suitable everywhere.

Separate introductions from specialist information

Use a few sentences clearly connected to the exhibition. Detailed interpretation remains on the intended panels or pages. Ask the responsible specialist to confirm names, dates and claims before publication.

Example for your screen

SituationShort contentCheck before display
Reception“Licht und Alltag” exhibition · Seeblick room. Map at reception.Confirm exhibition title and room names
IntroductionThis exhibition explores how light changes everyday spaces. Find further explanations beside the exhibits.Check specialist approval and relevance
EventTour on 21 October 2026, 15:00. Meet at reception. Register with the museum team.Confirm time, meeting point and registration

Fictional examples with invented prices, dates, locations and offers. These are not customer case studies. Replace details with confirmed data for your business.

Test directions with visitors

Check whether someone can find the room and next event without a long wait. Supplement permanent directions with fixed signs. After an exhibition ends, update titles, routes and events on every affected card.

What should each screen show? · Multilingual screen text: which language do your guests see?