What does your shop window show after closing time?
Your shop is closed, but people still stop at the window. A screen can explain what you offer, when you reopen and how interested customers can contact you.
Explain a product rather than listing everything
Show selected products with their names, a specific benefit and the relevant price. Make clear which version is pictured. A long list of your range is difficult to take in while walking past.
Show the next step
After closing, reliable opening hours and a clear contact route are useful. A QR code can lead to a product page or an existing appointment request form. Include a short web address so the code is not the only way to find out more.
Example: a display plan for the fictional lighting shop Lichtpunkt
| Content | What passers-by learn | What staff check |
|---|---|---|
| Selected table lamp | Model, pictured version, benefit and price | Current price and availability details |
| Opening hours | When in-person advice is available | Public holidays and special opening hours |
| Contact for advice | Short web address and QR code to the existing contact page | Link destination and code readability |
| Limited-time offer | Product, price and clear validity period | Removal after expiry and suitable next content |
Match the display to the closed period
SUISSE-VIDEO can schedule prepared text content and videos. Your team checks special opening hours, offer prices and availability. Give limited-time offers an end point and test readability through the glass in daylight and after dark.
Make screen content easy to read · Troubleshoot missing video