Car dealerships and garages: explain service offers clearly
At service reception, customers want to know where to check in and which offers match their needs. In the waiting area, a clear explanation is more useful than a long advertising loop.
Separate check-in and offers
At the entrance, the next step matters: find service reception and check in. In the waiting area, explain approved services briefly. Do not state a specific waiting time unless it is reliably known.
Explain what the service includes
Keep price, included work and relevant limitations together. A “from” price must remain identifiable as such. Have the responsible service person check the details. A card does not replace individual diagnosis or approval of work.
Example for your screen
| Situation | Short content | Check before display |
|---|---|---|
| Check-in | For your service appointment, please check in at service reception. | Check signs and the actual process |
| Offer | Interior cleaning CHF 49 · agreed scope at service reception · offer 19–24 October 2026. | Confirm invented price, scope and period |
| Questions | Questions about your vehicle? Our service team will explain the next step. | Provide an available personal contact |
Test the actual customer route
Check whether a new visitor can find service reception and explain the service and next step. Test image, text and sound in the waiting area. After a promotion ends, check the normal programme and remove outdated offers.
What content helps visitors in reception and waiting areas? · Screen and website: do your details agree?