Getting started · Choosing a medium
Screen or printed notice: which suits your information?
Frequently changing offers can suit a screen. Information everyone needs immediately should have a permanently visible place. Choose the medium around the purpose of the message.
Use screens for changing content
Daily offers, seasonal images and events can be updated digitally. That requires working playback and someone to check and maintain the details.
Keep essential directions visible
Visitors should not have to wait through several videos to find where to check in. A fixed notice can keep that information visible. The screen can then add offers and background information.
Example: match the information to a medium
| Information | Possible solution | Reason |
|---|---|---|
| Check-in location | Fixed notice, supported by a screen | Easy to find on arrival |
| Daily offer | Digital display | Frequent changes and time relevance |
| Event | Digital and printed where needed | Check expiry and both versions |
| Background video | Screen | Moving images supplement directions |
Choose for usefulness, not novelty
SUISSE-VIDEO can schedule prepared content. A screen is still not the best medium for every message. Check readability, the wait for information and the work needed to update it.