Practice · Audiences

Plan content for families, international guests and groups

Different audiences need different information. Their actual situation matters: arrival, a shared meeting point or planning a stay. The guide adds preparation, scheduling and checks on site to the example.

SUISSE-VIDEO · 6 October 2026 · 4-minute read

1. Identify needs rather than stereotypes

Ask your team which questions recur. Organise content by task and stage of the visit, not only labels such as “family” or “group”. A family offer is useful only when its requirements and availability fit.

2. Separate shared and specific details

Location, price and time remain consistent across versions. A group may also need a meeting point; an international guest may need another language. Add differences only where they help. This article concerns content selection; translation checks are linked separately.

3. Assemble a few programmes deliberately

The table shows different questions, not automatic visitor detection. Choose the combination needed at each location and time. General directions should be immediately available, not hidden behind many audience variants.

Example for your screen

Situation	Short content	Check before display
Family offer	Family afternoon on 24 October 2026, 14:00. Details and participation requirements at reception.	Check actual requirements and suitability
International guests	A short version of confirmed arrival information in the languages actually needed.	Compare facts and understanding
Group	Alpenblick group · Meet at reception · 25 October 2026, 09:00.	Use an appropriate group name and confirmed time

Fictional examples with invented prices, dates, locations and offers. These are not customer case studies. Replace details with confirmed data for your business.

4. Assign projects and schedules clearly

Schedule prepared cards in the appropriate project and calendar. If programmes differ, check device assignments. This guide assumes no personal visitor profiling or automatic audience detection in SUISSE-VIDEO. Check changes to shared facts in every version.

5. Test the selection with actual tasks

Ask people to explain the next step: find a meeting point, understand an offer or name a contact. Keep participation voluntary and collect no personal profiles. Simplify variants that do not help. Maintain a list of versions and the person responsible for updates.

Checklist before use

Actual questions are identified.
Variants differ usefully.
Shared facts agree.
General directions are immediately available.
Automatic detection is not assumed.
Understanding and maintenance of all versions are checked.

Use these checkboxes as a checklist. Your selections are not saved.

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Multilingual screen text: which language do your guests see? · Are your screen messages actually useful?