Screen programmes for different guests: choose content by need
Different audiences need different information. Their actual situation matters: arrival, a shared meeting point or planning a stay.
Identify needs rather than stereotypes
Ask your team which questions recur. Organise content by task and stage of the visit, not only labels such as “family” or “group”. A family offer is useful only when its requirements and availability fit.
Separate shared and specific details
Location, price and time remain consistent across versions. A group may also need a meeting point; an international guest may need another language. Add differences only where they help. This article concerns content selection; translation checks are linked separately.
Example for your screen
| Situation | Short content | Check before display |
|---|---|---|
| Family offer | Family afternoon on 24 October 2026, 14:00. Details and participation requirements at reception. | Check actual requirements and suitability |
| International guests | A short version of confirmed arrival information in the languages actually needed. | Compare facts and understanding |
| Group | Alpenblick group · Meet at reception · 25 October 2026, 09:00. | Use an appropriate group name and confirmed time |
Test the selection with actual tasks
Ask people to explain the next step: find a meeting point, understand an offer or name a contact. Keep participation voluntary and collect no personal profiles. Simplify variants that do not help. Maintain a list of versions and the person responsible for updates.
Multilingual screen text: which language do your guests see? · Are your screen messages actually useful?