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Create useful information for reception and waiting areas

Start with the visitor’s journey. This guide turns generic promotional messages into clear guidance on arrival, preparation and waiting.

SUISSE-VIDEO · 5 October 2026 · 4-minute read

1. Follow the route from the entrance to the waiting area

Walk through as someone unfamiliar with your business. Is reception easy to find? Where do visitors check in? Where do they wait afterwards? List the questions staff answer most often. Choose a few messages that help at that location rather than displaying your entire range of services.

2. Match instructions to the actual process

Confirm the arrival process with reception staff. Give a specific action and location, such as “Please check in at reception first, then take a seat in the waiting area”. If appointments follow different processes, distinguish the instructions or direct visitors to staff. Any contact route shown when reception is unattended must work.

3. Explain preparation and waiting without assumptions

Mention required documents only for the appointments covered by the notice. Avoid asking visitors to leave confidential documents on display. Do not give precise waiting-time promises without a reliable basis. “For questions about your appointment, please ask reception” provides a clear next step without pretending to give individual information.

4. Prepare content for the waiting area

Show short explanations of the process or introduce a relevant service with a concrete example. Choose videos that make sense without sound and avoid volume that interferes with conversation. Keep personal visitor information and individual appointment details off this general display. The example does not assume a connection to an appointment or queue system.

5. Schedule the display and test it with visitors

Prepare content in SUISSE-VIDEO and check changes on the intended device. Essential check-in instructions should remain easy to find for someone arriving briefly, for example through additional fixed signage. Ask someone unfamiliar with the business to explain where to check in and what happens next. Check readability from a seated position, needed language versions and changes to opening hours. Assign responsibility for updates.

Reception and waiting area checklist

• The check-in location is clearly stated.
• The next step matches the actual process.
• Document instructions fit the relevant appointment.
• There are no unconfirmed waiting-time promises.
• Content makes sense without sound and contains no personal visitor details.
• Readability, language versions and responsibility have been checked.

Use these checkboxes as a checklist. Your selections are not saved.

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