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Start with one screen: a practical test plan for your business
This guide turns a specific question into a practical trial. Test a few messages before extending the setup to more screens.
1. Define a question you can check
Write down a question: “Can new visitors find where to check in?” or “Can guests identify the dish and price?”. Decide what to observe before the test. Avoid a vague goal such as “more attention” unless you can explain how you would recognise it.
2. Choose one location and three messages
Pick a place where the information is useful and the screen is visible. Prepare three short messages with different purposes, such as directions, an offer and a contact. Confirm details with the responsible team. Schedule them using the options available in your SUISSE-VIDEO project; check device requirements and plan terms before use.
3. Choose a manageable test period
Include typical situations: quieter and busier periods and changes in lighting. Record when you will observe and who checks the screen. The duration depends on your business. One quiet morning says little about how the display works when people are queuing.
Example: a test plan for a fictional business
| Area | Specific question | What to record |
|---|---|---|
| Directions | Can a new visitor say where to check in? | Which detail was understood or remained unclear? |
| Offer | Are the service and price clear? | What needed an additional question? |
| Playback | Does the right content appear at the planned time? | Time and visible result |
| Maintenance | Can the covering colleague make and check an update? | Unclear steps or missing access |
4. Check understanding, playback and maintenance separately
After a voluntary brief look, ask what information someone understood. Also check playback and content changes on the device. Ask staff to prepare and check a real content update. Record observations without personal visitor details. If you compare with a period without the screen, keep necessary information accessible elsewhere.
5. Review results and choose the next step
Classify issues: unclear wording, poor location, playback problems or missing responsibility. Change one point where possible and retest. A small observation exercise provides clues, not proof of increased sales or time savings. Expand only when the first screen serves a clear purpose and the maintenance process works.