Where should you place a screen in your restaurant?
At the entrance, guests want a quick impression of your restaurant. At the counter, they need to choose what to order. In the dining area, their needs are different. Plan the location and content together.
Choose the purpose before the position
An empty space on the wall is not necessarily the right place for a screen. What matters is whether guests notice it and whether its information is useful to them at that point.
Different locations need different content
At the entrance, a quick overview and kitchen hours can help. At the counter, guests need to read dishes and prices quickly. In the dining area, extra offers or videos may be useful, provided they do not distract from conversation.
Comparing three locations
| Location | What guests want to know | Suitable content |
|---|---|---|
| Entrance | What does this restaurant offer? | Daily specials, kitchen hours and a quick look at the food |
| Counter | What can I order now? | Available dishes, prices and included side dishes |
| Dining area | What else might interest me? | Seasonal specials, event announcements or short restaurant videos |
Check from the guests’ position
Test the proposed location during service: from the queue, at the entrance and from a seated position. Look for reflections, obstructions and changes in daylight. A clear preview on your computer does not tell you whether the screen will work in the restaurant.
Start with one clear use
Begin with one screen and a specific purpose. SUISSE-VIDEO displays the scheduled content; you still need to check the position and readability in your restaurant. Add more screens when they serve a distinct need.
Make your daily specials easy to read · Plan content between lunch and dinner