From flyer to screen: turn printed material into clear display cards
People read a flyer at close range. On a screen, visitors need to recognise the main message as they walk past. Keep the message and rebuild the layout.
Split the page into clear messages
Turn a flyer with several offers into separate cards. Keep each card self-contained: an offer and its price belong together, as do essential conditions. Do not put conditions on a later card that viewers might miss.
Work through a practical example
A fictional brunch flyer includes food, music, directions and booking information. The first card reads: “Sunday brunch · 25 October 2026 · 10:00–14:00 · CHF 32 per person · Drinks not included”. A second card explains how to book. The date and price are illustrative only.
From print to display card
| Step | Example | Check |
|---|---|---|
| Printed original | Food, programme, directions and contact on one page | Select current information |
| Offer card | Brunch, date, time, price and essential condition | Keep related details together |
| Next step | Booking instructions and relevant destination page | Test contact details and destination |
Check it on site, then schedule it
Test the actual screen from the normal viewing distance. Can someone unfamiliar with the offer identify the offer, price, date and next step? If not, simplify the card. Schedule confirmed information and stop displaying it after the event. Check the destination of any link or QR code as well.
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