Screens in a farm shop: explain products and self-service
Farm-shop visitors want to know what is available and how to shop. A short screen notice can explain both, provided prices, availability and instructions are current.
Answer questions where customers shop
Start with two questions: what can I buy here, and how does shopping work? A screen near the entrance provides an overview. At the sales point, visitors need brief instructions. Show only checked details; a seasonal image does not confirm current stock.
Break shopping into clear steps
Describe the actual process: choose goods, read the displayed price and pay using the method offered on site. Do not copy a generic payment guide if your shop works differently. Include a contact for questions. The screen explains the process; it is not a checkout in this example.
Example: short notices for everyday use
| Situation | Screen message or test question | Check or next step |
|---|---|---|
| Offer | Apples · CHF 3.80/kg · Check the price on the product. | Confirm current price and unit |
| Self-service | Choose goods, read the price on the product and pay according to the checkout instructions. | Match the actual shopping process |
| Questions | For shopping questions, use the contact shown on the notice. | Provide a current contact on site |
Test with a first-time visitor
Ask someone unfamiliar with the shop to explain the shopping process from the notices. Check text, lighting and visibility on site. Essential permanent information may also need a fixed sign. At the end of the day, check whether offers and availability are still correct.
What does your shop window show after closing time? · Screen and website: do your details agree?