What should your daily specials screen include?
Guests need to know what they are ordering and what the price covers. A few clear details are more useful than a long description.
Keep the dish and its price together
Show each dish and its price on the same line or within a clearly defined block. “Pasta 19.50” does not tell guests which pasta is served or what comes with it.
Explain what the price includes
State whether sides, salad or drinks are included. If drinks cost extra, say “Drinks charged separately”. Guests should not have to ask what the menu price covers.
Before and after: fictional daily specials
| Detail | Too vague | Clearer wording |
|---|---|---|
| Dish | Pasta | Penne with tomato sauce and basil · vegetarian |
| Price and inclusions | Meal 19.50 | CHF 19.50 · small mixed salad included |
| Drink | Not stated | Drinks charged separately |
Use a few specific words
“Penne with tomato sauce and basil” is more informative than “delicious house-style pasta”. Only label a dish vegetarian if all its ingredients support that description.
Help guests choose
Show the current daily specials on screen. Further details can be available on the full menu or from staff. SUISSE-VIDEO helps schedule the display; your team supplies and checks the information.
Make your daily specials easy to read · Plan content between lunch and dinner