Choose the right image: product photo, landscape or text-only card?
An attractive image does not automatically explain an offer. Choose the subject according to what visitors need to understand: a specific product, a place or an important notice.
Define the image’s purpose
Write the message first. Should someone recognise a dish, discover a destination or notice changed opening hours? Then decide what extra information the image provides. If it merely occupies space, a text-only card may be clearer.
Show the actual offer
For a specific dish, use a photograph of that dish. In the fictional “Homemade lasagne” example, a recognisable serving helps; a mountain panorama does not explain the meal. Check that the photograph matches the version on offer. A decorative image of another product may create misleading expectations.
The same message, different image choices
| Message | Suitable presentation | Unsuitable presentation |
|---|---|---|
| Homemade lasagne | Suitable: photo of the dish on offer | Unsuitable: mountain panorama that does not show the dish |
| A trip to the lake | Suitable: image of the named lake with its location | Unsuitable: attractive image of another lake without explanation |
| Closed from 16:00 today | Suitable: clear text-only card with the date | Unsuitable: dominant landscape with a small notice |
Use landscapes and text-only cards selectively
For a local trip suggestion, an image of the named place helps visitors recognise it and imagine the visit. For “Closed from 16:00 today”, a text-only card is often clearer than a notice over a landscape. An image does not replace the place name and description, or the date and time.
Logos, colours and backgrounds: give your screen content a consistent look · Portrait or landscape: design content to fit