Make prices and offers clear on your information screen
A prominent price is useful only when viewers know what it covers. State the service or product, pricing unit, included items and availability so visitors can understand the offer without guessing.
Name the offer first
Write down what is actually being offered. “Menu CHF 25” does not explain which meal or what is included. “Lunch menu with soup · CHF 25 per person” is more specific. Confirm the scope before designing the card.
Keep the pricing unit and key conditions beside the price
State the appropriate unit, such as per person, portion or item. Include important details alongside it, such as “Drinks not included”. A price on one card and an essential restriction on the next may be seen separately. Keep the offer understandable on a single card.
Example: turn a bare price into a clear offer
| Presentation | Example wording | Detail or issue |
|---|---|---|
| Unclear | Menu CHF 25 | Offer and pricing unit are missing |
| Clearer | Lunch menu with soup · CHF 25 per person | Drinks not included |
| Availability | Monday–Friday · 11:30–14:00 | Add the time window to the description of the offer |
Specify when the offer applies
Distinguish daily availability from the duration of a promotion. “Monday–Friday, 11:30–14:00” is a time window; “until 30 October 2026” is an end date. Include only restrictions that actually apply. Match the display schedule to these details and check the current card on the device.
What should your daily specials screen include? · Screen and website: do your details agree?