Content planning · Locations

Plan screen content for different locations

This guide shows how to give different locations a small selection of useful content while keeping shared details consistent. The fictional hotel example also applies to restaurants and shops.

SUISSE-VIDEO · 6 October 2026 · 4-minute read

1. List locations and guest questions

Follow your guests’ route. Note where they stop, how long they stay and which question they need answered. Give each screen one main purpose. Additional content should not bury the answer. Essential directions should be available immediately, with fixed signs as well where needed.

2. Create a small content matrix

For each location, record the main message, relevant time of day, person responsible and shared details. The example table shows this kind of matrix. Start with a few cards. An event schedule belongs outside the event room; every event does not need to appear on every screen.

3. Maintain an agreed record of shared details

Keep an internal list of times, room names and contacts, including the date of the last check. Use those facts in the location-specific cards and required language versions. If breakfast hours change, check every card mentioning them. The list helps your team; this guide does not assume that it automatically supplies data to the software.

Example: three locations at Hotel Panorama

Location and question	Useful short message	Shared detail
Reception: where is breakfast served?	Breakfast 07:00–10:00 · Restaurant on the ground floor.	Breakfast hours and the actual room name
Breakfast room: when does service finish?	Breakfast served until 10:00 · Please ask our service team if you need help.	The same finishing time as at reception
Outside the event room: am I in the right place?	“Alpenblick” workshop · Seeblick room · 14:00–16:00.	Confirmed event title, room and time

Fictional hotel with invented times, room names and event details. The table is a planning aid, not a customer case study. Use only details that match your own business.

4. Assign projects, devices and schedules

Decide which devices can show the same programme and where different programmes are needed. A project URL provides its associated programme; assign different location programmes to the appropriate projects and devices. Schedule text cards in each project’s calendar. Label your internal assignments clearly, for example “Reception – Project A”. Check how many projects your account supports before expanding.

5. Test from the guest’s perspective and track changes

Check each project’s date preview, then check the actual screens at the relevant times. Can a newly arrived guest find the information immediately? Are the text and room names clear on site? After a change, check every affected project and language version. Record who handles the comparison so that old times do not remain on a card.

Checklist for screens in different locations

Each location has a clear main purpose.
Essential information is available without a long wait.
Shared times, room names and contacts agree.
Project URLs and devices are correctly assigned.
Calendar previews and actual playback have been checked.
Responsibilities and affected language versions are recorded.

Use these checkboxes as a checklist. Your selections are not saved.

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